FOR IMMEDIATE RELEASE

Move Over, Firefighters!
Calendar Cops™ 2007  Wall Calendar
Showcases Law Enforcement's Fittest and Finest
Benefits Garden State COPS

West Paterson, NJ - (October 4, 2006) A dozen of the fittest and finest guardians of the Garden State flaunt what's behind the badge and represent the universal appeal of men in uniform in the Calendar Cops™ 2007  wall calendar. No donuts here! This glossy 12-month beefcake wall calendar reveals the sexy side of law enforcement and includes six-pack abs and more muscles than you can shake a nightstick at.

Each month, from January through December, one shirtless male officer is featured in an "arresting" pose at locations around the Garden State, including the beach, the shooting range, a waterfall, a jail and a river.

Calendar Cops™  is in its second edition. "We had an overwhelmingly positive response to the inaugural Calendar Cops™ 2006  calendar, so it was an easy choice to continue with the project for a second year," said Stacy Thomas of the Specialty Publications Division, North Jersey Media Group.

"In the spirit of popular reality television shows that allow the public to choose winners, we thought it would be fun to let New Jerseyans tell us who they wanted as their cover cop this year," said Thomas. In August, following a special News 12 New Jersey broadcast, voters selected Patrolman Robert Shimonovich, a six-year veteran of the Lakewood police force as the cover cop.

A Family Affair
Shimonovich, is a fitness buff who has been known to frequent the gym, sometimes as often as twice a day. When he needs motivation for tough workouts, he turns to his training partner, co-officer on the force and wife, Jeannette. The couple has the distinction of being the first married couple to go through the police academy together.

Jeannette beamed about her husband's newest accomplishment "I don't mind when other people appreciate the hard work he puts into working out. I think he looks good, so why not share it?"

The Calendar Cops™ 2007  cover model was inspired to become a law enforcement officer by his father-in-law, retired Port Authority officer Manny Rivera. As a crisis negotiator for the Lakewood Police Department, Shimonovich finds the most rewarding part of his job to be helping people make the right choice in a dire situation. Among his biggest fans are his sons Nick and Leo.

The full roster of Calendar Cops™ 2007  models includes:
(Listed by month represented in calendar, name, police department, county)

January	Officer Roland Morgan	Vineland	Cumberland County
February	Detective Gino Formentin	Paterson	Passaic County
March	Officer James Kompany	Roselle Park	Union County
April	Officer Dennis Hopson	Franklin Township	Somerset County
May	Officer Gerry Lombardo	Hackensack	Bergen County
June	Detective Rae Galan	Wayne	Passaic County
July	Officer Robert Shimonovich	Lakewood	Ocean County
August	Officer Mark A. Ramos	Newark	Essex County
September	Officer Gary Yurkovic	New Brunswick	Middlesex County
October	Officer Joe Wilce	Mendham Township	Morris County
November	Investigator Bobby Greene	Newark	Essex County
December	Officer Vic Hayek	West Paterson	Passaic County

Supporting an Important Cause
A portion of the proceeds from the sale of Calendar Cops™ 2007  will benefit Garden State COPS, the New Jersey Chapter of Concerns of Police Survivors, Inc. (GSCOPS). GSCOPS was created to provide emotional, financial and legal resources to victims' families.

At the age of 22, the unthinkable happened to newlywed Madeline Neumann, GSCOPS founder and president, when her late-husband Keith was killed in the line of duty. Neumann found solace in attending annual COPS meetings in Washington, and later in 1998 she formed a Garden State chapter of the same organization that had given her strength.

"I think Calendar Cops™  is a great fundraiser," she said. "I will be purchasing several and giving them as gifts to survivors throughout the country." Information about GSCOPS is available online at www.gardenstatecops.com.

Today Neumann is the wife of New Jersey State Lieutenant Michael Parmenter and is the mother of three young children.

Fit and Healthy
Vic Hayek, a patrolman with the West Paterson Police Department, echoes a sentiment shared by his fellow cops-turned-models, "Calendar Cops™  is an opportunity to dispel the popular misconception that all cops eat donuts," he said. "Having a fit and healthy body has definitely helped me on the job. Sometimes the bad guys think twice about acting up once they see me get out of the patrol car."

Calendar Cops™ 2007  is available for $14.99 plus shipping, handling ($3.50) and sales tax. For more information, visit calendarcops.com or call (973) 569-7720.

About the Specialty Products Division, North Jersey Media Group
Calendar Cops™ 2007  is produced by the Specialty Publications Division of North Jersey Media Group, publishers of The Parent Paper, The Special Parent, Country Kids and New Jersey COPS. Calendar Cops™ 2007  has been created in affiliation with New Jersey COPS, New Jersey's only statewide law enforcement trade publication. For more information, please visit www.northjersey.com.

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Sales Contact:
Chris Allen
Sales Manager
Specialty Publications
North Jersey Media Group
(973) 569-7730
[email protected]

Media Contacts:
Nancy Sergeant
Sergeant Marketing, Inc.
(973) 334-6666
[email protected]

Colleen Conover
(973) 809-4163
[email protected]

Client Contact:
Stacy Thomas
North Jersey Media Group
Specialty Publications Division
(973) 569-7695
[email protected]